Our team of talented graphics artists and copywriters will create a website that is compelling, distinctive, and professional. We understand the crucial importance of digital marketing to our client's long-term success.
Powerful and effective product and service videos are an important part of setting your company apart from the rest. Let your customers know who you are with video!
Construction Marketing employs only licensed and insured commercial drone pilots. Our professional pilots and marketing team work together to create high quality video productions for our clients in the construction industry that both interesting and informative.
Convey your professionalism and skill to potential and existing clients through a visually cohesive marketing message.
Take your internet presence to the next level by ranking ahead of your competitors in Search Engine Results. Through the implementation of SEO practices and SEM (Pay-per-click ads), we will get your construction company in front of potential customers at the moment they are looking for your services.
Construction Marketing is a full-service advertising agency and marketing consulting firm with many decades of collective experience in both marketing and the construction industry. We have a customer-focused attitude and our goal is to help our clients succeed.
We know the construction industry inside and out, and we use our knowledge and expertise to develop branding, digital marketing, and content creation strategies that get results. If you're looking to increase your market share and improve your profitability, we can show you how a professional marketing team can make all the difference.
As technology continuously improves, today’s construction industry is an ever-changing and innovative field. It is a dynamic industry requiring experience and professionalism to rise above the rest. Construction Marketing is skilled at creating marketing strategies for the new digital age specifically for the construction industry. Today’s technology-savvy construction industry leaders have emerged, and they understand the crucial importance of digital marketing to their firm’s long-term success.
Construction Marketing's mission is to provide construction businesses with the right tools needed to position them ahead of their competition. We provide mid-sized, large and multi-national construction firms with world-class marketing and advertising services. Our expert marketing professionals can show how effective inbound marketing can create a more profitable and higher-volume future for your company.
When you retain Construction Marketing Inc. as your marketing firm, we will create a customized marketing strategy solution for optimal ROI.
We take the time to fully understand your business and your goals, then we create a tailored marketing strategy for your company that is designed to help your firm stand out in the crowd and connect with construction professionals seeking specialized services and products.
Our marketing is exciting, engaging, and designed to appeal directly to decision makers and will position your firm as the ideal choice in a competitive market.
See our Marketing Strategy & Analysis Process to learn more.
For firms with an in-house marketing department or a relationship with a local marketing firm, we also offer expert marketing consulting as a standalone service.
We help businesses set themselves apart by creating a dynamic and impressive online presence that motivates target customers to act. Today’s construction decision makers use the web to determine which firms are trustworthy, professional and able to handle their project or provide a specified product. It is vital to have a compelling, memorable website that presents your clients with the information and confidence they need to make a buying decision.
Our team of talented graphics artists and copywriters will create a website that is compelling, distinctive, and professional…but most importantly, because we understand your business and your target market, we create websites that work.
We know how effective inbound marketing is in unlocking a more profitable and higher volume future for your company. Our marketing is designed to allow your company to stand out and be found by the people that are looking for someone just like you.
Our website design services are part of a larger suite of web services that we offer, including:
Read more about our website design services for construction contractors
We help businesses get found online. If you have a great website you want to make sure that people see it! SEO is one of the most important things you can do for your business. Our SEO specialists have decades of experience and know how to get your site ranking on the top of search results. It's not an easy or fast task but with the right team to plan and execute a successful SEO strategy, it is possible.
All of our websites are coded with SEO best practices, optimized for local search and relevant keywords and submitted to Google and Bing for indexing. That's a great start but to be on top, you need an seo strategy, ongoing keyword research, link building and content creation.
Find out more on how we help construction companies be found online and request a free seo local report to see how you stack up.
In the past, marketing in the construction industry involved sending out printed materials such as four-color brochure and magazine ads, flyers, newsletters, etc. in hopes people would see them often enough that the branding became recognizable. Now we’ve embraced the digital age. In this business-driven world, print is wasteful and everything that’s anything is found online. Content creation is where it’s at, and search engine optimization (SEO) is crucial to ensure that your prospective clients can easily find you using search engines like Google.
In the digital age, the secret to effective marketing for the construction industry is in-bound marketing. The first and most important step of inbound marketing is to get found by people looking for your construction specialty, equipment, product or service. To accomplish this, Construction Marketing utilizes a combination of approaches that are tailored for your business, including search engine optimization, pay per click advertising, social media, and more.
Once your new prospective client has found your firm, it is important for them to easily find the information that they are looking for on your site. Our expert team of web and copywriting professionals will create and organize content that will help convert client interest into a sale. Construction Marketing’s proven web marketing techniques will help you find the customers you want, so you can grow your business.
Our full-service, custom web marketing services include:
Learn more about our search engine marketing services for construction contractors
Search Engine Marketing (SEM)
Search engine marketing (SEM) is one of the most economical and effective ways to draw attention to your company. You have complete control: you set the daily limits so there is no danger of exceeding your budget, the program is easy to pause, and you can redirect the focus of the ads at any time.
Pay per Click (PPC) Advertising
Pay per click advertising increases the visibility of your company at the precise moment when your potential clients are looking for your products or services. If your field is especially competitive, Google pay per click ads are an excellent way to get your company listed at the top of the search results page for your designated keywords. PPC ads can be targeted with laser-like precision, so that they reach the right decision makers in the exact geographic area you desire.
Impressions for PPC advertising effectively free; there is no charge until someone clicks on the ad. Once they do, it charges against your established budget limit, so it is easy to control the amount you choose to spend on search ads each month.
Display ads are shown in multiple locations across the internet, including websites, mobile apps, and video. The Construction Marketing team will create elegant and persuasive display ads for your firm that entice customers into finding out more about your company and its offerings. Display ads enhance awareness of your brand or company by showing up in specific locations on the web that your desired audience may visit. In addition to finding new potential customers, display ads can also be used to target past visitors to your website.
Our Google AdWords Certified staff can quickly create a pay per click or display ad campaign that targets your desired customers. Our team keeps up to date on the latest search engine advertising best practices, to ensure we provide maximum value to our clients. The recent advances in search engine marketing have created an incredible tool for your company to reach your desired audience at a minimum cost. Talk to our team today to discuss the possibilities.
Learn more about pay per click advertising for construction companies
Construction Marketing is fortunate to have creative professionals on our team highly skilled in graphic design and the visual arts. Graphic design is central to all things in marketing. Cohesive, consistent and effective design across the many ways in which people interact with your company is vital. The design of a quality logo, website, videos, print and marketing materials, and social media plans must communicate a message about your company that people will remember. Our talented team will create a professionally branded image that can stand the test of time.
Collectively, the design of all marketing material and collateral creates an image in decision makers minds of your company and its services or products. We will work with you to understand your firm and create a business image of strength and reliability that is reflected in all your content. Our graphic design services geared to the construction industry include:
Read more about graphic design for construction companies
Branding is an integral part of our marketing approach. Through branding, we create a simple message that resonates with your company and your clients, and provides a motivational hook urging them to do business. Wouldn’t you like to be collectively thought of by the entire construction industry as being the most respected provider of your product or service? Branding can do that and more.
As any savvy decision maker knows, due diligence is essential before awarding a contract or making a large purchase. Searching the web for information about a potential product or company is a key part of the process, and can often be the deciding factor between two equally qualified options.
If your company's website and social media presence are full of impressive materials, engaging videos and believable testimonials, that will solidify your company as the right choice. In today's competitive business landscape, it is essential to have a strong online presence that instills confidence in potential customers.
Make sure your company is putting its best foot forward by investing in high-quality web and social media content. It could be the difference between landing a big contract and being passed over.
Effective branding is achieved through many avenues, including:
Construction Marketing is vastly experienced helping construction-industry businesses navigate the branding and rebranding process to gain strong positioning and establish market leadership.
To create an impactful brand, you need a well-rounded, experienced firm that can deliver every aspect of your brand, including a unique and descriptive logo, eye-catching business cards, a dynamic website and much more. You need an integrated marketing and digital branding agency that can deliver branding and rebranding services that breathe life into your brand.
Our rebranding process takes a strategic phased approach to ensure a smooth transition that facilitates continuity, is efficient, and reflects your company’s vision, mission and values. The main steps in our approach are as follows:
Great content not only describes your product or service, it also excites, enticing new and existing customers to make a buying decision. Original copy is especially important in your website, since search engines like Google and Bing give priority to companies that appear to be experts within the industry. To establish your firm as an expert in your field, your writing must be original and contain relevant keywords sprinkled throughout the text.
Construction Marketing’s copywriting team are experts in creating content that search engines highly value. Our team creates compelling written content that is clear, concise and easy to understand. With words, we paint the picture of your company as a highly skilled, reputable firm within the industry, showcasing your talents and capabilities and presenting your company in the best light.
Our team is versatile, able to create original written content or provide professional copyediting services for existing text. Whether you need a new website, a brochure for a trade show, or a response to an RFP, the writing experts at Construction Marketing can help.
Learn more about our copywriting services for the construction industry
When it comes to video, Construction Marketing are the experts. Using high-caliber video and photography equipment and software, Construction Marketing gives your clients and customers a professional opinion of your company from the very first second a video begins. We provide a full range of jobsite and studio video and audio production services. Our team is experienced, and keeps up-to-date with the ever-changing technology of video production. Because your needs are unique, we can shoot on a range of budgets and sets to achieve your goals. We offer full 4k and HD video production for use as promotional videos online or for presentations. We have relationships with national and regional talent agencies and can provide professional actors or models for any project.
In this time of quick information and short videos, every construction contractor really needs a professionally shot company overview and capabilities video. Videos are the best possible way to show who you are, what you do and the professionalism that sets you apart. Find Out More
Construction Marketing’s video and audio production services include:
Professional drone footage can dramatically enhance your website and social media presence and provides your potential customers with a modern, engaging way to discover more about your firm. Drone footage is about more than just getting an interesting video or a pretty picture; how you use it is what counts. At Construction Marketing, we are storytellers and we understand what images to capture so that we can tell the best, most complete story of your firm. We understand how to maximize the impact of drone footage and combine it with other, more traditional imagery to create a compelling narrative that elevates your firm and enhances your reputation.
Our fully licensed and insured drone pilots are skilled at capturing your firm’s capabilities in an interesting and cinematic way that elevates your business. We capture drone footage for use in:
Find Out More about our professional drone services
At Construction Marketing, we believe that integrated and effective marketing in the construction industry is always led with a professional public relations plan. Tweets, Facebook advertising and press releases when something important happens is really just the tip of the iceberg. Where public relations really gets important is when Construction Marketing clients are involved in projects that excite or rally the people affected by it. We encourage our clients to be actively engaged, sympathetic, and responsive to community concerns.
The Construction Marketing team can show you how to effectively use public relations to shape situations—both good and bad—in a manner beneficial to both your company and its objectives as well as to that of the community. Well executed public relations in the construction industry can and should lead to a win-win for all involved.
Construction Marketing can develop procedures and well-conceived responses for dealing with crisis situations. The time to start thinking about how your company will react to a fatality or major construction accident is not the day it happens, but ahead of the need. Proper advance planning is required to most effectively deal with a situation that, if handled poorly, can destroy even the most successful organization.
Find out more about our PR & Media Relations services for construction companies.
There is a big difference between snapshots and photography. There is an even bigger difference between a completed jobsite shot on a smart phone versus a high-quality professional camera. Effective marketing absolutely requires great photography. A timeless photo stands on its own and evokes meaning without knowledge of the people, places or things in the composition.
A well-executed photography plan allows a construction company to properly display and promote projects, products or services, allowing you to set your company apart from others in your field.
At Construction Marketing, we believe that high-grade, professional construction photography is the cornerstone of building your brand. Our professional photography services include:
Check out our Construction Photography Portfolio to see shots we've taken for some of our clients.
Are you a distributor for HVAC, roofing, plumbing or other building materials? If so, you know what it’s like trying to coach local dealers in marketing your products effectively. Construction Marketing can streamline that process through specialized product distributor and supplier marketing. We are here to help you succeed.
Construction Marketing understands the distinctive dynamics between distributors and their dealers. We know what is required to entice the best companies to carry and market products on the local and regional level. Our custom dealer programs for the construction industry make it easy for dealers to access up-to-date materials, videos and web content so your products outsell the competition and dealers are more incentivized to carry and promote your products.
Construction Marketing provides training, programs and materials that are customized to specific dealers, so they are successfully encouraged to sell your products. Your best dealers will avoid changing allegiances and going to the competition because your dealer marketing program is clear, easy to understand, and specifically designed for their business.
We offer our clients these services:
Construction Marketing offers complete media planning and buying services. Because we work exclusively for the construction industry, we can maximize your results by effectively targeting the construction publications and events that will reach your potential clients.
Efficient media planning improves the impact of your advertising by pinpointing exactly when and where your message will appear, and to what audience. Our depth of experience in the construction marketing field gives us a unique insight into what publications your clients are reading, what events they are attending, and which web sites they frequent. We will use this information to create an appropriate mix of advertising for your company, targeting only those clients that are the most interested in your services, and the most ready to buy.
FINDING THE RIGHT MIX...
There are a large variety of advertising opportunities available to you; let our construction marketing experts guide you towards the ones that will make the most impact to your bottom line. Common media outlets include:
YOUR MESSAGE MATTERS...
Our construction marketing experts will craft a professional message for your company that grabs the attention of your clients and gives them a clear call to action. Because it is important to deliver a consistent message across all platforms, we will ensure that your message is consistent with the look and feel you have carefully crafted through your website, digital and print materials.
A good media plan is essential to increasing the awareness of your company within your target demographic. Let us show you how it’s done.