PPC Advertising for Construction Companies
The difference between struggling construction firms and successful ones is understanding how to properly market your services. Getting calls from your future customers requires a smart approach that is understandable, demonstrably effective, and easy to maintain. There is no secret. It just means doing the right things with your website, map presence, reviews, brand messaging and pay-per-click (PPC) advertising. Everything we do is focused on driving quality traffic to your website while optimizing your return on investment (ROI).
There are several types of PPC campaigns, including Google Ads, display ads, search ads, video ads, social media ads, and much more. Online advertising gives you maximum control and allows you to target specific types of people or search terms. You can also focus your ads on people who live within your service area, so you aren't wasting money advertising in a location you don't serve.
Ranking organically at the top of the search engine results pages (SERPs) takes time and we understand that time is money. For clients who need to be found and don't have months to waste, PPC offers a quick and easy solution.
Because we are trained and experienced PPC professionals, we can quickly discover the keywords that are right for your business, write ad copy that will grab visitors’ attention and create landing pages that are optimized to convert while keeping your cost per click at a competitive but not wasteful level. The best part about PPC is that you can drive quality traffic to your site quickly and without breaking the bank.
Leveraging our expertise and experience, the Construction Marketing team can help you get the phone calls, appointments and deals you need to be successful in your local market. Let us know what customers you want and we will create a paid search plan that will work for your construction-industry business.
Over time, we will work closely with you to optimize our approach so your phone rings with little effort on your part. To start the process of taking your business to the next level, call Construction Marketing and let's discuss your business objectives. 941.251.5978
Construction Marketing is a Google Partner
As a certified Google Partner, our team remains at the forefront of the internet advertising world. We stay up to date on the latest developments to ensure that our customers receive the best value for their advertising investment.
PPC Management Monthly Package Includes:
- Account Set-Up
- Display & Search Networks
- Monthly Account Reporting Emails
- Conversion Tracking
- Google Analytics Integration
- Optimization of Landing Pages
$600 Initial Set-up Fee (includes custom display ad design)
$400 per month for account management
10% for ad spend over $2,000 per month
Also experienced in Bing Ads
Construction Marketing provides a comprehensive suite of PPC services for medium-to-large construction-industry firms, including:• General contractors
• Construction managers
• Engineering firms
• Suppliers• Manufacturers
• Technology companies
• Development firms
• Architecture & design firms
Search Engine Results Page (SERP)
Top reasons to incorporate SEM into your marketing strategy
- 1It's Affordable.
You pick your budget and we create a campaign to best target your desired customers. With Google Ads, there is no minimum budget; you can choose to spend what you are comfortable with and can pause the ads at any time. There are no contracts and no obligations, and you have complete control. - 2Show Up Before Organic Search Results.By careful keyword targeting, our team selects searches that are the most important for your company. When your potential client searches for those terms, they see your ad at exactly the time they are searching for information to make a buying decision.
- 3Search results are not the only way to advertise online. You can choose to advertise anywhere on the web with compelling imagery and text that will attract visitors to your firm. Similar to search advertising, display advertising allows you to carefully choose your target audience. Instead of using keywords, display advertising targets your potential customer by identifying and targeting certain demographics or interest groups. We understand how to get your ads in front of your potential customers by meeting them where they are.
- 4Tailor Your Ads for the Season. If your business has popular times for different services, you can choose to promote those services when they are most in demand. Regardless of your field, SEM allows you to take advantage of promoting different aspects of your business at different times, helping you maximize your earning potential.
- 5Superior Control & Insight. Online advertising has far surpassed all other forms of traditional advertising. Unlike the old techniques that relied on projecting your message far and wide in the hopes that a potential client might see it at the right time, SEM allows you to focus your advertising expenditures where it matters most.
Because of its digital nature, SEM provides a direct feedback mechanism to give your firm insight into what works and what doesn’t. Through the Google Ads interface, you can analyze every aspect of your advertising and refine where necessary. Google Ads tools provide great insight into your advertising efforts from the moment your ads appear to what the visitor did after clicking on your ad. Better insight leads to better management, which in turn leads to better ad spend.
Pay-Per-Click for your construction firm
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