Marketing Strategizing & AnalysisFor The Construction Industry

Marketing Strategies & Analytics To Grow Your Business

Construction Marketing is an integrated digital marketing and advertising agency that exclusively serves the construction industry. Our team of marketing professionals understands the construction industry at all levels and will work with you and your team to get to know your firm, clearly establish goals, identify ideal customers, and establish a cost-effective marketing strategy that will generate real-world results. We have clients across the USA and are extremely knowledgeable of the needs of contractors, building product manufacturers, trade associations and service providers in the construction industry.

Striking the Right Balance

As respected marketing experts serving construction industry clients, we use marketing tools that properly align with our client’s needs and business goals. We know exactly who and where their target customers are and how to activate them using original, creative and descriptive marketing materials they need to attract those customers they hope to work with.

To keep the initial momentum gained by our unique approach, we leverage a full range of data and marketing analytics to target, track and optimize our clients’ campaigns. Not only will this boost the effectiveness of campaigns by showing us what is working and what isn’t, but it will also help our clients’ marketing dollars stretch further by allocating the funds appropriately. This is why marketing analytics are so crucial for construction-industry organizations – targeting, messaging, resource allocation and results must be understood and tracked year-over-year.

Developing A Marketing Plan

Your company is unique, so your marketing plan should be, too. To help our clients dominate in their industry, we offer custom in-depth marketing plans.

1. Meet

Because marketing requires a collaborative and custom approach, the first thing we do is meet with your team to learn more about your company and your goals. By gaining a clear understanding of your company, we are able to extract what makes you special and how to best convey your uniqueness. By understanding where your strengths are and how you want to grow, we define goals that give way to a plan to get you there.

2. Audit

An in-depth audit of your current website and marketing is critical to determine what approach we’ll take to your marketing plan. Our team of SEO experts, web developers and content writers get to work researching your industry, competitors and target audience.

Leveraging sophisticated web tools, we research, analyze and dissect everything about your online presence. If you have a current website, we examine the content and the code, looking for weak spots and opportunities to improve it. If we are building a new website for you, we take what is working from your current site and incorporate it into the new website.

We’ll examine your online metrics as well as the whole of all of your marketing efforts, including current print materials and advertising, while looking for additional marketing directions that would be suited for your company. This part of the process is time-intensive but necessary. By evaluating all the metrics, we are able to identify areas that present opportunities for growth.

3. Track

After our research phase is complete, the team at Construction Marketing uses data analysis techniques to identify key performance indicators (KPIs) that allow our team to track and measure your campaign’s success towards critical goals. We define conversions and install Google Analytic tags to track activity on your site and elsewhere.

4. Analyze

Using industry-leading software, our team will identify which keywords are working in your industry right now, how your competitors are using them, and how your firm stacks up. We’ll track keyword performance over time to establish the keyword list that is proven to provide your firm with a competitive advantage while constantly reviewing and optimizing the process.

5. Identify

Understanding buyers’ needs and behavior is a critical aspect of ensuring that your marketing approach is effective. Buyer personas are useful in providing an easy, shorthand way to understand and identify those existing clients and potential customers that typically fall into several main categories. Our team will work closely with your firm to identify key buyer personas, understand their needs and create compelling marketing campaigns encourage buying decisions.

6. Strategize

Now that we have a clear understanding of all factors, our team comes together to compare, contrast and brainstorm. We formulate a plan of action, set measurable goals, and get to work on achieving your business goals through your marketing campaigns.

7. Implement

After determining which keywords we need to target, we make a list that serves as our guide for all things SEO. Utilizing this list, our content writers begin to craft original, informative and expert content that will help rank your website highly in search results. Our web developers implement SEO best practices and tactics and our web marketing team sets up additional marketing funnels determined to be suitable. Most likely your marketing strategy will contain a combination of social media marketing, online marketing, content marketing and pay-per-click (PPC). Depending on your business type and needs, these could also include; email marketing, media marketing and brand awareness marketing.

8. Review/Modify

Our team meets to review and measure the effectiveness of our strategy and modify as necessary. One of the ways we test effectiveness is with is A/B testing, which helps us measure what content performs better by comparing key metrics such as click-through rate.

To remain successful, digital marketing strategies must evolve over time. Marketing campaigns must be tracked and measured, their success analyzed, and the approach constantly updated and refined to increase effectiveness, optimize results and continue to perform well in the marketplace. Marketing is an ongoing process that requires creativity, focus and exquisite attention to detail. You can’t expect immediate results but with an ongoing commitment to established fundamentals and best practices over time, you can guarantee success.