Blog Topics
- >>> Back to Blog
- What's the Role of Metal Buildings in Sustainable Construction
- Navigating Difficult Conversations With Clients
- Tips for a Successful Metal Building Installation
- Utilizing Video Marketing in the Construction Industry
- Benefits of Local SEO for Construction Companies
- Ultimate Guide to Underpinning
- 5 Key Benefits of Seamless Gutters
- The Impact of Covid-19 on the Construction Industry
- The Importance of a Strong Brand Identity in the Construction Industry
- Key Martech Trends for 2023 & Beyond
- Ultimate Guide To Bathroom Remodeling
- Benefits of Partnering with Other Construction Companies for Marketing Efforts
- Collaborating with a Solar Panel Company for your Construction Business
- 10 Excellent Tips For Optimizing Web Design for your Construction Site
- What to Know Before Building a Commercial Building
- 7 Things to Check Before Launching Your Construction Company Website
- 7 Reasons Your Small Business Is Failing at Digital Marketing
- Top 10 Branding Hacks for Construction Companies
- 6 Uses of 3D Laser Scanning in Construction Projects
- Why Professional Photography Matters
- Facebook Advertising For Construction Companies
- 4 Ways Construction Software Can Help You Sell More Jobs
- 6 Reasons Construction Injuries Go Unreported
- Grow Ecommerce through Content Marketing in 2022
- 5 Construction Safety Tips for 2022
- 10 Ways to Showcase Construction Projects
- 3 Concrete Ways to Build Trust with your Contractor Brand
- 10 Ways to Build Your Brand Identity Using Social Media
- Security Guards Enhance Construction Site Security
- 7 Construction Marketing Strategies to Scale Business
- How to Create a Social Media Marketing Plan to Promote your Business in 2022
- 4 Critical Phases of Construction Management
- How to Rebrand Your Business Without Losing SEO Value
- Creating a Cohesive Brand Image
- 7 Construction Marketing Ideas for Building a Better Brand
- 5 Ways to Reduce Waste in Warehouse Operations
- Benefits of Adding A Blog To Your Construction Website
- Transitioning A Family Business To The Next Generation
- How We Prioritize Website Accessibility in 2020
- Five Reasons to Embrace Content Marketing in 2020
- How to Respond to Negative Reviews
- How Does SSL Work?
- Why Original Copy Matters in Construction
- 6 Critical Marketing Tips for Contractors
- Strengthen Your Web Presence
Join Our List
Want to get content ideas and marketing strategies for your construction business? Join our list and receive informational blog posts and insights straight to your inbox.
No spam, no sales pitches, no BS. Just good content ideas and tips.
How Construction Marketing Prioritizes Website Accessibility in 2020 and Beyond
By Bobbilynn Hollifield
April 10, 2020
With the ninth annual Global Accessibility Awareness Day happening in May of this year, Construction Marketing wanted to bring attention to our recommitment to ensuring our communications are in compliance with ADA regulations and that our services are readily available to every person, regardless of ability.
The World Health Organization’s updated definition of disability reads as “an umbrella term” which covers impairments, limitations and restrictions. What this boils down to is a breakdown in a person’s ability to interact with the features of society due to a health or physical difference that society isn’t readily prepared to accommodate. Construction Marketing’s goal is to ensure that none of our services are behind an access barrier and that all people are welcome and able to communicate with us without difficulty. As a technologically-forward firm, Construction Marketing understands that our compliance with ADA regulations is more than simply satisfying a list of requirements but a bridge that connects us with people and allows us to help empower them to achieve more than ever. Technology is a tool we use to overcome the barrier to leveraging common societal features. We’ve outlined the ways we weave accessibility into the fabric of our content by following the top four principles of ADA compliance. These guiding principles provide a roadmap of the considerations we take when creating content for our own organization as well as what we create for our clients.
4 Principles of Website Accessibility
1. Perceivable
This principle states that the content of a website should be presented so that it can be consumed and interacted with by all users. This entails that all content on a website is made available to all visitors by providing copy that is readable by screen readers for the visually impaired and text for the hearing impaired. All our new sites are coded to W3C accessibility standards which allow all devices to operate without difficulty. All images are labeled appropriately with alternate text and special attention is paid to providing adequate color contrast to be easily perceived by low vision or color-blind users.
2. Operable
Essentially, we are responsible for ensuring that people with disabilities are able to operate our sites using a choice of tools. This includes keyboard navigation and provisions to ensure that all interactive functions of our sites are translated to accessible configurations that allow all users to view and interact with the site's features in their preferred manner.
Additionally, our sites do not contain flashing elements that could induce seizures in epileptic users.
3. Understandable
The content and the operation of the website should not only be perceivable and operable, but clearly understandable for all users. To ensure our sites’ content is fully understandable, our web developers use a standard coding language that is easily translated by assistive devices. In addition, our sites’ navigation is clear, consistent and predictable and we provide alternative formatting for interactive elements.
4. Robust
Our websites are cleanly coded especially for easy interpretation across platforms, operating systems, browsers and assistive devices. Our websites are coded to best practice standards which include making sure that the code is free of duplicated information and is using common markup language for maximum robustness.
Bilingual Website Services
For clients who have a need to provide content in a second language, we also provide Spanish translation for websites and can create mirror websites where the content is provided in English and Spanish with a click of a button. See our Spanish Marketing Services page to learn more.
Contact Us Today